For more than 20 years I have turned briefs into results. I registered R$8 million in purchase values in Hasbro promotions, produced editorial content for DC Comics and Grupo MSP and, in partnership with Smollan-iTrade, worked on projects for Nestlé, DIAGEO, Barilla, Marfrig, SEMPARAR and SEMP TCL. I also took part in projects and bids for Gallo, Perfetti Van Melle and other brands. Today I combine strategy, funnels and AI in digital product launches. I plan the strategy, I execute it, and I teach others to do the same, because knowledge is meant to be shared.
More than two decades building strategies, leading teams and developing products in Brazil. I spent more than 10 years as Executive Editor at Mythos Editora (1999–2010), where I learned to plan, manage and deliver, then another 10 years running my own agency, Mighty Co (2011–2021), bringing that experience inside the brands.
In 2021 I made the most important bet of my career. I understood that AI would change marketing for good, and I decided to be part of that change before it became an obligation. Today I create methods, train professionals and work as a reference in AI applied to strategic marketing. What sets me apart is not only what I can do. I can explain clearly what most people still can't.
I use artificial intelligence as a real lever for productivity and strategy, from building full campaigns to analyzing data and generating insights. Not AI as a writing assistant, but as an analytical co-pilot: it reads results, maps patterns and speeds up decisions that used to take days.
Campaign StructuringAI Data AnalysisClaudeChatGPTAutomationPrompt Engineering
Strategy & Full Funnel
End-to-end multi-funnel structures, from brand awareness to conversion and retention. Funnel language adapted for physical products, digital products and high-ticket services.
Paid traffic, advanced tracking and data as a decision-making habit. From campaign to report, with an analytical eye for scaling what works and cutting what doesn't convert.
Since 2004 I have used quantitative modeling to anticipate markets, not as an academic exercise but as a real competitive edge. Trained in the empirical approach of Wesley Clair Mitchell (NBER), I analyzed cycles of budget migration between media to forecast the collapse of the printed publishing market. It happened about 14 years later, when Abril went bankrupt. What hasn't changed: using data to get there before the market sees the move. It wasn't intuition. It was method.
A structured method for learning tarot with analytical depth. It isn't esotericism. It's a tool for symbolic reading applied to self-knowledge, built with methodological rigor. (Course taught in Portuguese.)
In continuous production
Portfolio
Projects & previous work
Over a decade building Mighty Co, a different kind of agency that created proprietary concepts on top of executing for clients.
2020Live Marketing
Hasbro — Festa Lá Em Casa (Party at Home)
Challenge: Boost Hasbro toy sales during the school holidays, inside independent toy stores. Solution: Mighty Co ran the campaign end to end: design, production of themed furniture for the games on sale, hiring of staff and full team training, all within the client's budget. Result: Ten weekends of activations delivered with no incidents and under 1% staff turnover.
2020Event
Hasbro — My Little Pony 35th Anniversary
Challenge: Create an unforgettable party for My Little Pony's 35th anniversary, with influencers and celebrities. Solution: Mighty Co found a venue and turned the whole place into the My Little Pony universe: setting, scenography and themed areas for the children. Result: A party that became a reference inside Hasbro and generated major impact on social media.
2020Promotion
Hasbro — Turn Christmas into Fun
Challenge: A BUY-REGISTER-WIN promotion built around Hasbro and Transformers products as accelerators, in partnership with PBKids. Solution: Microsite, prize draw system, audit and legal advisory, with approval from the regulatory bodies in 60 days. Result: R$ 8 million+ in registered purchases, 28,000 taxpayer IDs (CPFs) registered and 98,000 lucky numbers generated.
2015–2020Social Media · Digital
Eaglemoss Collections — Marvel, DC & AMC
British multinational and licensee of the Marvel®, DC Comics® and AMC® franchises. Mighty Co took over the full management of all Eaglemoss social networks in Brazil for 5 years, focused on driving e-commerce conversion. The team produced all the content for the "Hero Collector" blog, building brand authority and organic reach with a highly engaged fan base.
2019Live Marketing · Activation
SEMPARAR — São Paulo City Anniversary (via Smollan-iTrade)
A brand activation created by Mighty Co during São Paulo's anniversary celebrations, applying the proprietary U-PDV concept. Special booths let people record videos and post them straight to their social networks with hashtags tied to the SEMPARAR brand, generating organic media and real engagement at scale.
2020Live Marketing
SEMP TCL — Gourmet Line Activation (via Smollan-iTrade)
Challenge: A cooking workshop in Recife using SEMP TCL products to lift sell-out on Mother's Day. Solution: Hired a local chef and used the gourmet space at PREÇOLÂNDIA in Recife. Result: A success, with 24 attendees and sales made during the event.
2020Promotion · POS Materials
Barilla — #BarillaEmCasaTodoDia
Developed for Smollan-iTrade: a national promotion to boost Barilla sell-out. Two-part mechanic: buy 3 products, register the receipt, win an instant prize and enter the grand prize draw. Full production of point-of-sale materials: side portal, alarm cover, stopper, window decal, shelf strip, wobblers and entrance poster.
2020Promotion
Marfrig — #MomentodeChef
A promotion developed for Smollan-iTrade with a points-plus-accelerators system, aligned with the Bassi, Montana Steakhouse and Montana Dia-a-Dia brands. Gamified mechanic: the higher the product value, the more points earned, and the faster the shopper reaches the bigger prizes. Simple design for efficient communication at the point of sale.
2011–2021Editorial Design
Design & Editorial — 10 Years of Production
Over a decade, Mighty Co built an editorial portfolio few design studios can match: more than 10,000 laid-out pages and more than 500 magazine covers in Philosophy, Psychology, comics, and printed and digital books. The most unusual project: the complete digital restoration of 180+ issues of Revista do Senninha, an act of cultural preservation nobody else had done. Full-service capability from brief to delivered job.
2019Live Marketing · Event
Hasbro — Game XP 2019 (Rio de Janeiro)
Activity: Hasbro's presence at Game XP, July 24–28, 2019. Solution: a Mighty Co team of 4 promoters managed the queues and captured visitors' mailing data. Result: positive feedback from the client on the operation.
Aug 24–25Live Marketing · Point of Sale
Nerf — Championship at Iguatemi Campinas
Activity: a Nerf championship inside the mall over two days. Result: 52 people approached and 16 purchases, a 31% conversion, with 4 children playing in the championship.
Jan 2025 to Oct 2026 · 10 launchesPaid Traffic · Performance
Tarô Fora de Série — 4.2 ROAS across the launches
Investment: R$ 85k in paid traffic across the launches. Result: R$ 360k in sales, a 4.2 ROAS and more than 23k leads captured. The project's Instagram grew from 1,500 to 24k followers with paid media support. YouTube went from 1,000 to 7,500 subscribers through 100% organic growth, with no spend on video ads. Context: Launch and scale of an analytical tarot course, a niche digital product sold to a cold audience. I ran the whole funnel, copy, creatives and campaign optimization from scratch.
Jan 2025 to Jun 2026Paid Traffic · Progression
Tarô Fora de Série: the real curve, from LS01 to LC08
Results for every launch, including the ones that did not go well. The turnaround came between LC03 and LC06: cost per lead fell from R$5.61 to R$2.07 and daily leads rose from 41 to 165. What changed: more creatives tested, budget adjusted every day, a validated pixel, and lead capture built on short clips from the warm-up lives.
Launch
Leads
CPL
Spend
Sales
Revenue
ROAS
LS01
1,093
R$ 2.39
R$ 5,360
5
R$ 4,787
0.9
LC01
1,579
R$ 3.34
R$ 8,941
23
R$ 21,233
2.4
LC02
2,003
R$ 4.78
R$ 15,800
23
R$ 20,833
1.3
LC03
1,187
R$ 5.61
R$ 9,107
26
R$ 23,659
2.6
LC04
1,458
R$ 4.42
R$ 10,535
35
R$ 24,001
2.3
LC05
1,285
R$ 3.92
R$ 8,341
19
R$ 13,666
1.6
LC06
2,636
R$ 2.07
R$ 8,440
61
R$ 55,255
6.5
LC07
2,137
R$ 2.80
R$ 7,038
75
R$ 53,056
7.5
LC08
2,598
R$ 2.37
R$ 8,544
66
R$ 57,552
6.7
Swipe the table sideways to see all columns.
CPL is the cost per captured lead. Spend includes lead capture, remarketing and distribution. Real sales are checked in Hotmart, the source of truth.
2015–2020Social Media · Conversion
Eaglemoss Collections — 200k followers and e-commerce conversion
Client: British multinational and licensee of Marvel®, DC Comics® and AMC® in Brazil. Scope: Full management of all social networks for 5 years: strategy, content production, community and e-commerce conversion. Result: The Facebook page reached 200k followers in 2017, with a highly engaged audience. Full production of the "Hero Collector" blog, building organic authority with one of the most demanding audiences in Brazilian entertainment.
2018–2019Paid Media · Facebook Ads
Eaglemoss: budget decided by cost per purchase
Challenge: 27 promotions and launches at once on a monthly budget of R$ 8,500 (Aug 2019). Method: a monthly calendar, budget by weight, lookalike audiences of buyers with existing buyers excluded, and a fortnightly read by cost per purchase. Result: an average of R$ 11.19 per purchase in Jul 2018 (9 campaigns, 262 purchases), a 7x gap between the cheapest campaign (R$ 6.35) and the most expensive (R$ 44.54). In Jul 2019, R$ 43 per purchase on traffic campaigns against R$ 150 on engagement. Purchases as reported by Facebook Ads.
2011Data-Driven · 24-Hour Pivot
Mães de Chico Xavier — Top 4 at the box office after a 24-hour pivot
Context: Launch of the film "Mães de Chico Xavier" (Chico Xavier's Mothers) in 2011, when analytics tools like today's didn't exist. Method: Manual hashtag tracking showed that terms tied to the word "mothers" sold far more tickets than the figure of Chico Xavier himself. In under 24 hours the whole campaign was repositioned to put the mothers first. Result: The film stayed among the 4 highest-grossing releases in Brazilian cinema for 3 weeks in a row. A pioneering data-driven decision in Brazilian marketing, before any tool automated that process.
10 launches · Jan 2025 to Oct 2026Digital Product · Launches
Tarô Fora de Série: from 2x ROAS to up to 7.5x with forecasting and a decision rule
Role: founder. I own strategy, paid media, email, CRM and the numbers; freelancers help with video, design and writing. Model: lead capture followed by an open cart, with Hotmart as the source of truth for sales.
2x → 6.7x to 7.5xROAS: first five launches vs. the best ones
Strategy
A forecast model for leads, cost and sales in 3 scenarios (base, optimistic and conservative).
Day-3 rule: if cost per registration is 15% above forecast, I change the creative or the audience. I do not wait for day 7.
A survey of 3,522 people produced 6 avatars that shape message and offer.
Tagged email journeys and WhatsApp recovery of abandoned checkout.
How I track it
Every day: cost per lead, cost per result and ROAS against the forecast.
Real sales come from Hotmart, not from the ads dashboard.
After each launch, the result corrects the model and the avatars for the next one.
What went wrong, and what changed
LS01: the class delivered was not the one the audience wanted. ROAS 0.9; LC01 fixed the content and closed at 2.4.
LC03: pain-centered creatives pushed the avatar away in the first three weeks (CPL R$ 5.61). A change of course and 100+ creatives in LC04 stabilized lead capture.
LC05: ending the launch on a Sunday cut engagement. New rule: never close on a weekend.
LC07: announcing the last chance at the old R$ 957 price created urgency. 75 sales and a 7.5 ROAS, with 30 sales recovered through direct contact.
LC08: too much content satiated the audience. Adjusted in the following launches.
Market positioning
An in-house study of 20 tarot courses in Brazil, using Google Trends, Keyword Planner, Semrush, YouTube Analytics and the Instagram API.
TFS placed in the top 3 for commercial demand and 1st for educational and technological density.
This is an internal survey, not an independent audit. See the study.
See the full method in the "AI Study" tab.
2017 to 2018Performance · Subscriptions
Ubook: monthly cost per paying subscriber from R$171 down to R$54
Client: Ubook, an audiobook subscription platform. Role: Executive Director of the agency (Paco's, later Mighty Co), leading the account and the strategy. How we measured: the client did not share revenue, so media was managed by cost per paying subscriber.
R$171 → R$54Monthly cost per paying subscriber, February to October
R$123 → R$105Average cost per paying subscriber, Google Ads web, 2017 vs. 2018 (14% lower)
R$168k → R$89kGoogle Ads web spend, 2017 vs. 2018 (47% lower)
12Audience segments tested
Strategy
Facebook and Google Ads, with 12 segmented audiences.
Google Ads as the main channel for new paying subscribers.
Budget moved to the channel with the lowest cost per subscriber.
On Google Ads web, 2018 brought 851 paying subscribers against 1,369 in 2017: spend fell 47% and cost per subscriber fell 14%.
How I tracked it
Monthly sheets of spend, paying subscribers and cost per subscriber, by channel.
Budget decisions by cost per subscriber, not by clicks or installs.
Brands and employers
Where I worked and which brands I served over three decades, including the work done in partnership with Smollan-iTrade.
Employers and own businesses
Autonomous (Independent Consultant, Speaker and Method Creator)
Role: Founder, Independent Consultant Period: Jan 2021 to present Website:alprim.me
Created Método IAMZ (AI Marketing from Zero) and Tarô Fora de Série (TFS), both sold on Hotmart. Run monthly launches with paid media, email funnels, CRM and a predictive forecast model. Strategy consulting, talks and workshops.
Designed and teach a program that shows professionals and small businesses how to use AI in marketing. Handle content, launches and sales.
Tarô Fora de Série (TFS)
Role: Founder and Head of Marketing Period: 2025 to present
Built the course and the launch system. Ran 10 launches in a row, with R$85k in ads generating R$360k in sales (ROAS 4.2). Grew Instagram from 1.5k to 24k followers.
Mighty Co (formerly Paco’s Live Marketing)
Role: Founder, Executive Director (CEO) Period: Aug 2011 to Jan 2021 (Paco’s, Aug 2011 to Mar 2016; Mighty Co, Oct 2017 to Jan 2021) Website:mightyco.biz
Led a full-service marketing agency (strategy, trade, live marketing, promotions, digital and editorial production). Managed a network of 50+ professionals for project teams. Developed the proprietary PDV concept (UNIQUE-PDV, GEO-PDV, U-PDV), registered with AMPRO.
Titan Co.
Role: Executive and Commercial Director Period: Mar 2016 to Sep 2017
Ran an agency created by the partnership of Paco’s Live Marketing and Woon, with large clients from the start.
Mythos Editora
Period: Oct 1999 to Jul 2010 (employee). After that, a marketing and editorial client of Mighty Co until 2021. Website:mythoseditora.com.br
Editorial leadership (editor-in-chief of 40+ publications), product planning and team management. As a client: marketing, rebranding (2017) and online sales campaigns, such as the Elric launch (sold out online, 3 reprints).
Center Sign
Role: Store Manager Period: Feb 1994 to Dec 1996
Store management.
Itacomp and Trigon (internships)
Role: R&D Intern Period: Mar to Aug 1994 (Itacomp); Sep 1994 to Jan 1995 (Trigon)
Brands served directly by Mighty Co
Hasbro
Role: Executive Director, Mighty Co Website:hasbro.com
Promotions and activations. A buy-and-register promotion with PBKids for the Transformers line brought R$8M in registered purchases, 28k CPFs and 98k lucky numbers. Also in-store events and editorial content for the Social Comics platform.
Eaglemoss (Hero Collector)
Role: Executive Director, Mighty Co Period: About 5 years (as of 2019) Website:eaglemoss.com
Managed all social media, focused on online store sales, and created the content for the Hero Collector blog (Marvel, DC Comics, AMC licenses).
Oasis Games (Bandai Namco)
Role: Executive Director, Mighty Co Website:oasisgames.com
45-day campaign for the Naruto Shippuden online RPG (subway and bus media, video screens). The game became the most downloaded on iOS and Android for 2 weeks.
Long-term partnership: communication strategy, promotions, point-of-sale material and the PDV concepts for their clients.
2025–2026Study · Applied AI
AI as a competitive lever: the launch intelligence system behind Tarô Fora de Série
Over 10 consecutive launches (Jan 2025 to Oct 2026), I built a system where AI acts as an analyst and strategist connected to real campaign data, not as a text generator. Two pillars feed each other: avatar analysis (who buys) and the predictive algorithm (how much will sell).
The best launches reached 6.7x–7.5x return on traffic, up from about 2x in the first five. Next phase: continuous sales, with the model adapted to forecast recurring revenue.
1. Predictive model (built by me)
A Bayesian updating algorithm learns from every past launch. It forecasts leads, cost per registration (CPR) and revenue in base, optimistic and conservative scenarios, as ranges and not single numbers, and sets the daily budget pacing. If CPR on Day 3 runs 15% above forecast, I react before the budget is gone. Validation: CPR forecast error within 5% in every launch with enough data (mean absolute error 3.1%).
2. Personalization at scale
A multivariate analysis of 3,522 survey respondents (factor analysis, K-Means, topic modeling, sentiment and hypothesis tests) produced 6 statistically derived avatars, each with its own copy and product path. The data showed fear of getting a reading wrong is the core pain, and that YouTube leads correlate with higher ticket value (ρ = +0.41), which redirected top-of-funnel budget.
3. Daily decision loop
Through Windsor.ai and the Meta Ads connector, AI reads spend, CTR, registrations and CPR by campaign, ad set and creative, then recommends what to pause, keep or scale. It ranks creatives (one ad drove 43% of a launch’s registrations), tests hypotheses against the data, and I validate every conclusion. Real sales come from Hotmart, because the pixel undercounts purchases.
4. Execution at scale
CRM tagging, webhooks and segmented email, WhatsApp and ad remarketing by journey stage, plus a WhatsApp checkout-recovery flow that brought back 3 to 30 sales per launch (30 in LC07).
System flowchart
Real data feeds both the avatar analysis and the predictive model. The daily decision adjusts budget and creatives during the launch, and at the end of each launch it updates the model priors and the audience clusters for the next one.
How the system is used
Layer
Tool or source
What it does
Survey data
Google Forms / Tally; Python (pandas, scikit-learn)
Collects lead and buyer surveys; factor analysis, K-Means (k=6), topic modeling and sentiment produce the 6 avatars
Media data
Windsor.ai (Meta Ads, GA4); Meta Ads connector
Daily spend, CTR, registrations and CPR by campaign, ad set and creative; drafts new campaigns paused for review
Real sales
Hotmart
Source of truth for sales, payment method and coupon; conversions API redundancy for the pixel signal
Predictive model
Excel workbook, 11 tabs
Bayesian priors, daily updates, CPR curve, budget pacing, three revenue scenarios, validation vs. actuals
CRM and messaging
CRM tags and webhooks; email; WhatsApp
Segments leads by journey stage, remarketing for non-buyers, checkout recovery
Daily routine during a launch
Pull spend, registrations and CPR from Windsor.ai, and real sales from Hotmart.
Compare actuals with the model forecast and the CPR target.
AI produces a report: which campaigns and creatives to pause, keep or scale.
I validate the recommendation against context the AI does not have, then decide.
Execute in Meta Ads: gradual budget shifts, new creative variations, restarts.
Log every decision and number in the project documents, so the next session starts from what was decided.
Decision rules
If Day-3 CPR is more than 15% above forecast: add creative variation (saturation) or review targeting (audience shift). Do not wait for Day 7.
Cut only campaigns that have spent enough for the decision to be valid; small-spend campaigns stay under observation.
Move budget gradually from what does not sell to the warm audience that sells cheapest.
Treat the pixel cost per purchase as a ceiling; final cost per sale is computed from Hotmart.
Human validation
AI speeds up analysis but is wrong when it lacks context, so every conclusion is validated. A weekday error in the schedule and an incorrect claim that the pixel was broken were both caught and retracted. The method that came out of it: start with data quality, ask the AI for the hypothesis and the test that would confirm or refute it, separate measured from estimated numbers, and record every decision.
2011–2021Founder & CEO
Mighty Co — formerly Paco's Agência Digital / Paco's Live Marketing
"An agency unlike anything you know." Ten years of operation in São Paulo. Mighty Co was a full-service agency specialized in shopper marketing, trade, live marketing, events and consumer intelligence. Three business units: Information & Analysis Bureau, Strategic Marketing & Planning and Conventions, Promotions & Events.
Proprietary methodologies: Business Modelation, Perception Matrix and FailFast. Tools: POS materials (uniforms, displays, wobblers, banners, videos), prize-draw promotions (approved in 90 days), live marketing, sales force incentives and internal marketing. Editorial legacy: 10k+ pages, 500+ magazine covers, restoration of 180+ issues of Revista do Senninha. Registered with AMPRO. Partner of Smollan-iTrade (2015–2020).
Clients servedPortfolio
Brands that worked with Mighty Co
Direct clients: Hasbro · Eaglemoss (Marvel / DC / AMC) · Van Melle · PBKids · and others in consumer goods, retail, entertainment and technology. In partnership with Smollan-iTrade: Nestlé · DIAGEO · SEMPARAR · SEMP TCL · Barilla · Marfrig (Bassi / Montana) · Nespresso.
2019–2021Proprietary Thinking
UNIQUE-PDV / GEO-PDV — The Concept That Stayed on Paper
Between 2019 and 2021 I developed a set of concepts that anticipated what the market would later call "phygital." The core idea: "There is no more digital and offline. There is only one point of sale." UNIQUE-PDV proposed bringing geolocation, gamification and inbound marketing straight into the physical buying experience. GEO-PDV took that further, with two pillars: a GPS microsite showing the shopper where to find the nearest product, and a white-label app with geodata intelligence and promotion push notifications.
The concepts were presented to clients, registered with AMPRO and even reached a structured budget, but never got off the ground. The market wasn't ready then. Today everyone talks about it.
Partnership 2015–2020Trade Marketing
Smollan-iTrade — Strategic Partnership
A long-running collaboration with Smollan-iTrade, a global field marketing company with a presence in Latin America. Mighty Co contributed communication strategy, promotion design, POS materials and the innovative point-of-sale concepts (U-PDV and GEO-PDV) for clients such as Nestlé, DIAGEO, Nespresso (103 field promoters in 2015), Barilla, Marfrig, SEMPARAR and SEMP TCL.
Journey
Where I came from, where I am
2021, present
Independent Consultant, Speaker & Method Creator
Self-employed, AI, Strategic Marketing & Education, São Paulo, Brazil
Created the IAMZ Method (IA Marketing do Zero), distributed on Hotmart, and Tarô Fora de Série (TFS), a structured training program sold as an info product. Strategic consulting, talks and workshops, including "Trends 2022: What Will It Look Like?" for GPTW, Great Place to Work.
2017, 2021
Chief Executive Officer
Mighty Co, São Paulo, Brazil
Led the strategic marketing agency across 360° marketing, trade, live marketing and editorial production, with a network of 50+ professionals to assemble project teams quickly. Developed the proprietary phygital point-of-sale concept (UNIQUE-PDV / GEO-PDV / U-PDV), presented to major clients and registered with AMPRO. Partnership with Smollan-iTrade (2015–2020).
2016, 2017
Executive / Commercial Director
Titan Co., São Paulo area
An agency formed by the partnership between Paco's Live Marketing and Woon, launched with major clients already on board. In 2017 the two companies went separate ways and kept working together on several jobs.
2011, 2016
CEO, Planning & Commercial
Paco's Live Marketing (later Mighty Co), São Paulo area
Founded and ran the strategic marketing agency, with Marketing, Planning and Editorial Production units (5,000+ pages laid out per month). Focused on knowing who the client's audience is and showing the ROI of every action.
1999, 2010
Executive Editor / Commercial
Mythos Editora, São Paulo area
Created and managed 30+ nationally distributed publications, including Sexto Sentido magazine. Created 12 new editorial lines, introduced BSC and SWOT analysis to magazines and turned products around in the 2008/09 crisis. Led teams, negotiated with suppliers and drove the publisher's expansion.
1994, 1996
Store Manager and R&D Intern
Center Sign · Itacomp · Trigon, São Paulo, Brazil
Managed a visual communication store (brands, logos, banners and outdoor billboards) and interned in R&D on telematic payment systems and data collectors.
Thought Leadership
Talks & original content
A career of seeing things early. This space grows with every new talk and publication. (Materials in Portuguese.)
Market Analysis
2025
Productivity, Market and Work in 2025
An analysis of the future of work and business over the next decade. Central argument: people are not resources, they are strategic. Topics: the Flynn Effect, zero marginal cost (Jeremy Rifkin), automation and the place of "extraordinary people" in the corporations of the future.
Workshop · GPTW, Great Place to Work
2022
Trends 2022: What Will It Look Like?
A workshop for GPTW, Great Place to Work, using my own analytical framework: Zeitgeist + Gestalt + Milton Santos. Scenario analysis for HR (the impact of robotics and AI), media (Big Data, social vs. individual media) and society (scarcity vs. abundance, new currencies).
Market Research
2015
Trends 2015, Scenario Analysis
One of the first trend analyses produced by Mighty Co, covering the impact of digital on Brazilian trade and retail. E-commerce data, shopper behavior and the rise of social media as a turning point for brands and agencies.
Strategic Concept
2019
UNIQUE-PDV: The End of Digital vs. Offline
A strategy paper presented to Mighty Co clients. Its argument: a unified O2O point of sale is inevitable, and brands that don't integrate the digital-physical shopper journey will lose relevance within 18 months. Includes international benchmarks: Apple Store, Starbucks, Pão de Açúcar Mais.
Coming Soon
Next talk or piece of content
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Contact
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